What we're watching in wellness marketing — written for multi-location operators, not subscribers.
Single-service marketing made sense when operators ran single-service clinics. Most wellness businesses today run multiple revenue streams — and the marketing has not caught up.
Chase Hanson
Founder, Marketing Party
How most med spas are losing more revenue at the front desk than they are gaining from ads — and why most agencies never see it.
Chase Hanson
Founder, Marketing Party
What a flywheeling appointment request flow actually looks like, and what produces the difference.
Chase Hanson
Founder, Marketing Party
What the GLP-1 disruption is actually telling multi-service operators.
Chase Hanson
Founder, Marketing Party
What it actually means to retain a marketing firm proactively instead of reactively.
Chase Hanson
Founder, Marketing Party
And why it is not a discovery call.
Chase Hanson
Founder, Marketing Party
Master local SEO for your medspa with proven strategies for Google Business Profile, reviews, citations, and schema markup that drive more bookings.
Emma Rodriguez
Local SEO Expert
Transform your Google Business Profile into a booking machine with these proven optimization tactics that increase visibility, calls, and appointments.
Emma Rodriguez
Local SEO Expert
Build a systematic review generation engine that consistently delivers 5-star Google reviews while staying compliant with medical advertising regulations.
Sarah Martinez
MedSpa Marketing Strategist
Discover how AI-powered appointment booking automates scheduling, reduces no-shows, and converts more leads into paying clients 24/7.
Michael Chen
Digital Marketing Specialist
Learn how AI-powered booking systems answer CryoSlimming questions instantly, qualify package buyers, and automate multi-session scheduling.
Michael Chen
Digital Marketing Specialist
Automate body sculpting bookings with AI that understands treatment differences, matches clients to services, and schedules multi-treatment packages.
Dr. Jennifer Kim
Medical Director & Business Consultant
Maximize ad performance by connecting Google Business Profile with Google Ads for higher conversions, better local visibility, and lower costs.
Michael Chen
Digital Marketing Specialist
Master conversion tracking for lead forms, appointment bookings, calls, and directions to optimize ad spend and maximize ROI.
Sarah Martinez
MedSpa Marketing Strategist
Understand why conversion tracking is non-negotiable for profitable medspa advertising and the costly consequences of tracking failures.
Emma Rodriguez
Local SEO Expert
How to customize foundation models for specific business use cases with limited data and compute resources.
Marcus Rodriguez
Machine Learning Engineer
An examination of current approaches to ensuring AI systems behave as intended and remain beneficial as they become more capable.
Dr. Emily Thompson
AI Safety Researcher
How to design, implement, and deploy AI agents that can handle multi-step tasks with minimal human intervention.
David Park
Solutions Architect
A technical deep dive into using embeddings for semantic search, recommendation systems, and knowledge retrieval.
Rachel Kim
Data Science Lead
How modern CRMs leverage AI for lead scoring, automated follow-ups, and predictive analytics to drive revenue growth.
Michael Chen
Revenue Operations Director
Systematic approaches to crafting prompts that consistently produce high-quality, structured outputs from language models.
Laura Bennett
Applied AI Researcher
How to build reliable retrieval-augmented generation systems that combine search and language models effectively.
James Wilson
AI Infrastructure Engineer
Principles and practices for building natural, helpful conversational interfaces powered by language models.
Sofia Martinez
Conversational Design Lead
Practical techniques for controlling costs when deploying large language models at scale in production applications.
Daniel Foster
ML Infrastructure Lead
The psychology-based framework for optimizing landing pages, from headline formulas to trust signals that drive action.
Laura Bennett
Conversion Optimization Specialist
How to use smart automation for LinkedIn prospecting, connection requests, and follow-up sequences that generate qualified leads without being spammy.
James Wilson
B2B Growth Strategist
When to use TikTok, YouTube Shorts, and Reels versus traditional YouTube videos, plus the content calendar that drives results.
Sophia Martinez
Video Content Strategist
How to use AI tools like ChatGPT and Claude to create high-quality, SEO-friendly content while maintaining authenticity and expertise.
Daniel Foster
Content Marketing Director
Beyond last-click attribution—understanding first-touch, multi-touch, and AI-powered attribution to optimize marketing spend.
Andrew Sullivan
Marketing Analytics Expert
The complete playbook for onboarding, engagement, and retention strategies that keep SaaS customers subscribed long-term.
Christina Lee
SaaS Growth Consultant
Moving beyond vanity metrics—the complete guide to influencer selection, campaign structure, and ROI measurement that drives real business results.
Nicole Anderson
Influencer Marketing Strategist
The psychology and mechanics behind referral programs that actually work, from incentive design to fraud prevention.
Brian Thompson
Growth Marketing Lead